Stop burning money building software no one uses
I help non-technical founders go from idea → first paying users without wasting $10k-$100k building the wrong thing
Limited to a small number of founders per month.
The Real Problem
Most founders don't fail because the idea is bad.
They fail because they built the wrong thing first. The idea had merit. The execution destroyed it.
The idea wasn't the problem.
The execution was.
They overbuild
6 months and $50k-$100k later, they have a product full of features no one asked for—and zero paying users.
They hire too early
They bring on devs or agencies before validating the idea. Expensive, slow, and usually wrong.
They skip distribution
Great product, no users. They built before they knew how they’d get customers.
The difference isn't the idea.
It's the decisions made in the first 90 days.
What I do
I help you figure out what to build — before you waste money finding out the hard way
I work with non-technical founders to get clear on the product, cut what doesn't matter, and get to first paying users without burning $50k on the wrong build.
How we work together
There's a right order to building a startup
Most founders skip it — and that's where the waste happens.
Idea → First Paying Users Advisory
Figure out exactly what to build, what to cut, and how to get paying users before you spend a dollar on development.
MVP Development
Once the plan is clear, we can build your MVP in 14 days — working product, hosted, and ready to test with real users.
Product Development
After launch, we can support ongoing iteration, new features, and scaling — without the overhead of a full-time team.
Most founders should start at step 1.
Talk to me before you build anything else
One conversation can save you months and tens of thousands of dollars.
No pressure. No pitch. Just a real conversation.